Aromatherapy in Hair Salons
Using Essential Oils to Increase Loyalty and Profits
As hair stylists diversify and increase their income they are turning to value-added methods: incorporating aromatherapy and essential oils is one way to do both.
For those who enjoy styling hair, have a flair for fashion and have great people skills, hairdressing can be an excellent way to earn a living. It is a career that fits with many lifestyles – from a stay at home mom with little spare time, to the entrepreneur who has dreams of owning a chain of salons. The hours can be flexible and the working conditions can be pleasant.
Diversity in Hair Care
It used to be that a hair stylist cut, colored and permed hair, and that was pretty much all. Today, with increasing competition and customer demand, hair salon owners are diversifying their product and service offerings. The salon that becomes a one-stop-shop for hair treatments, facial and beauty treatments as well as aromatherapy treatments and other body care services will maintain a strong customer base and generate more revenue in the long term.
Ways to Incorporate Essential Oils in the Hair Salon
Beauty salon owners have found several unique and timely ways to introduce aromatherapy essential oils to their clients – ways that increase their sales and generate customer loyalty.
One of the ways to do this is by offering a line of natural skin care and hair care products with added pure essential oils and no chemicals. A salon might offer pre-scented products or unscented products that can be customized with pure essential oils for each client based on his or her conditions and mood. Another way to introduce essential oils to the salon environment is to have a custom scent developed – a blend of pure essential oils created specifically for the salon. The scent can then be added to natural hair care products, sold as a perfume and diffused in the salon. Like brand recognition, customers will associate the scent with that particular salon, garnering further loyalty.
Diffusing anti-viral and anti-bacterial essential oils, such as eucalyptus essential oil and tea tree essential oil, throughout the salon gives the added bonus of creating a germ-free zone.
Finally, essential oils can be sold on their own to customers looking for the healing qualities of the oils. Carrying a small line of the most popular essential oils, nicely displayed at the counter, diversifies the products available to customers who are looking for a small gift or impulse purchase.
Aromatherapy Recipes for the Hair Salon
There are many essential oils and hydrosols that relate to hair and skin conditions. To create effective products, ensure good quality natural bases are used.
Aromatherapy Recipe for Dry, Fine Hair
This recipe makes a stimulating blend of essential oils for dry fine hair, To 100mls of a natural shampoo base add: · 7 drops · Eucalyptus Citriodora essential oil· 3 drops · Lemon essential oil · 3 drops · Rosemary essential oil
Aromatherapy Recipe for Greasy Hair
Greasy hair is caused by the over-activity of the sebaceous glands. Too frequent shampooing with harsh shampoos can aggravate the condition. To 100mls of a natural shampoo base add:
Lemon Vinegar Rinse
This rinse works well on greasy hair. It helps to keep the grease at bay and make hair smell wonderful.
- 3 drops Lemon essential oil
- 2 teaspoons Cider Vinegar
- 25 mls Water
Mix lemon and vinegar, then add water and shake. Use as a final rinse, then rinse with clear water.
Recipes courtesy of Valerie Ann Worwood.
*This is educational information and any opinions expressed here-in do not replace professional medical advice. If you are ill, see a suitably qualified medical practitioner.*
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